![]() But WW's rebranding could be due to something else: keeping up with the meteoric rise of health tech.įitness apps have seen unprecedented growth in the past few years. Several critics, however, say that WW's wellness-focused approach is a bit of a facade because dieting is still a big part of its program. Many posited that this pivot is due to overall health trends that de-emphasize dieting over more holistic approaches. It even had a new tagline: "Wellness that Works." In September 2018, the company changed its name from Weight Watchers to WW and declared its new focus was no longer weight loss, but overall health and wellness. That's why it was a little confusing when Weight Watchers rebranded itself last year. 1 as "Best Diet for Weight Loss" by US News & World Report. ![]() Despite the occasional change (meetings are now optional instead of mandatory, for example), the system has remained popular with consumers, and it's consistently ranked as No. ![]() Since the 1960s, the company has helped people shed pounds through food-logging (customers keep track of point values assigned to foods) and through weekly group meetings. One of the most well-known brands in dieting is undoubtedly Weight Watchers.
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